From Elandsfontein Farm
to Industrial Powerhouse
Alberton is not just a suburb; it is a legacy. Endpoint Media pays tribute to the pioneers, the industries, and the 120 years of commerce that built our town.
1904: The General's Vision
General Hendrik Abraham Alberts purchases a portion of the farm Elandsfontein. He didn't just buy land; he bought a future for his community. This agrarian root is why Alberton businesses still value honor and handshake deals today.
Fact: The original farmhouse built by Jan Meyer in 1890 still stands near the N12 highway.
1938: The Town Hall & Identity
Construction begins on the Town Hall, coinciding with the Great Trek Centenary. Street names in Alberton North (Piet Retief, Gerrit Maritz) are dedicated, cementing a distinct cultural identity.
Legacy Businesses: The ABC Store (1943) and Blou Meul (1954) emerged from this era. They understood that consistency builds brands.
1943: The Birth of Alrode
Established during WWII to drive industrial independence, Alrode became the economic engine of the South. Heavy rail sidings and massive power infrastructure attracted giants like CJ Fuchs (Pty) Ltd.
1961: Marais Viljoen & Community
Hoërskool Marais Viljoen is established, becoming an academic and sporting powerhouse. Along with the Reading Country Club (est. 1923), these institutions prove that Alberton competes at a national level.
Your Business is Part of this History.
Endpoint Media helps established Alberton businesses modernize without losing their heritage. Let's ensure your digital presence honors your legacy.