Paid Search • CRO • Tracking
Turn wasted Google Ads spend into predictable booked work.
We rebuild Google Ads for Johannesburg operators in one sprint: campaign architecture, landing pages, GA4 + call tracking, and relentless optimization tied to actual lead quality. No retainers—just measurable ROI.
Built for emergency services, legal, medical, home improvement, and B2B operators across Sandton, Midrand, and greater Johannesburg.
38%
Average CPA reduction within 45 days
4.3x
Return on ad spend across service verticals
28
Leads captured per week after tracking fixes
12 hrs
Response time for campaign change requests
Why Endpoint Media
Paid search built for operators, not vanity dashboards.
We obsess over booked jobs and pipeline value. That means fixing tracking, aligning landing pages, and iterating on real sales feedback—not just tweaking bids.
Intent-first campaign architecture
We structure campaigns by service, suburb, and urgency so high-value keywords get priority bids and landing pages.
Full tracking & attribution
GA4, server-side events, call tracking, and CRM fields to show which suburb, keyword, and ad copy generated each deal.
Creative + CRO baked in
Ad copy, assets, and landing pages are part of the sprint so ads and pages evolve in sync.
Weekly operator-level reporting
Dashboards focused on cost per booked job, pipeline value, and margin—not vanity metrics.
Execution playbook
One sprint. Three stages.
Step 01
Forensics & rebuild
Audit keywords, search terms, negatives, assets, and tracking. Rebuild account structure with SKAG/SKAG-lite campaigns, add suburb modifiers, and fix conversion tracking.
Step 02
Creative & landing systems
Ship ad copy, responsive asset stacks, extensions, and dedicated landing pages with city-specific proof.
Step 03
Optimization & scale
Weekly bid adjustments, audience layering, budget reallocation, and CRO tests tied to actual lead quality feedback.
Every sprint includes
All the pieces required for profitable Google Ads.
Campaign/AdGroup rebuild with suburb + intent targeting
Ad copy + asset stacks for search and Performance Max
Dedicated landing pages with CRO best practices
GA4, server-side tracking, and call tracking numbers
Negative keyword governance & search term mining
Weekly reports focused on CPA, ROAS, and pipeline value
Ready to see every Rand in your Google Ads account produce qualified leads?
Book a free audit and we will map the keywords, budgets, landing pages, and tracking fixes required to hit your targets this quarter.
Claim your Google Ads auditFAQs
Questions Johannesburg teams ask before trusting us with their ad spend.
How quickly can we relaunch profitable Google Ads campaigns?+
Most accounts see stabilized CPAs within the first 2 weeks. We audit historical data, rebuild conversion tracking, deploy new campaign structures, and go live with at least three tested offers in 10 business days.
Do you handle landing pages and conversion tracking too?+
Yes. Every sprint includes Next.js landing pages (or CRO fixes), GA4 + server-side tracking, call tracking, and CRM hand-offs so every lead is attributed correctly.
Can you integrate with our CRM or internal sales team?+
We wire leads into Pipedrive, HubSpot, Monday, or even WhatsApp/email workflows so your team gets instant alerts with the exact keyword and ad they came from.
What budgets do you work with?+
Most Johannesburg service businesses spend between R8k–R60k per month on Google Ads. We build plays for both emergency-response services and high-ticket B2B leads.