Flat-fee Google Ads vs % of ad spend
When your agency earns more every time you increase budget, who is really incentivized to lower your cost per lead?
% of spend model
- Fee rises when you scale budget—even if CPA worsens
- Agency rewarded for recommending higher spend
- Often paired with slow WordPress landing pages
- Typical in legacy Randburg / Sandton agencies
Endpoint Media model
- Flat monthly tiers from R6,500 (ad spend separate)
- One-time infrastructure build R14,500–R20,000
- Next.js landing pages improve Quality Score
- Month-to-month after setup—no lock-in
We engineer post-click infrastructure so the same budget buys more leads. Explore B2B Google Ads management and SA CPC benchmarks.
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