Endpoint.Media

CRO • Analytics • UX

Turn existing traffic into booked calls and signed retainers.

Our CRO sprints uncover friction inside your funnel—from slow hero sections to weak CTAs—and replace them with high-performing experiences backed by data. No new ad spend required.

Ideal for established service businesses in Sandton, Rosebank, Midrand, Bryanston, and the broader Gauteng region.

+46%

Average lift in form submissions after first sprint

31%

Decrease in cost per qualified lead

12

Experiments launched per quarter on average

<2s

Average mobile LCP after performance fixes

Where we attack first

Four leverage points that compound into higher conversion rates.

Funnel forensics

Deep-dive into analytics, session recordings, forms, and heatmaps to map drop-offs and blockers.

Offer & messaging upgrades

Reposition CTAs, risk reversals, proof, and urgency so visitors know exactly why to act now.

UX & performance fixes

Kill friction with faster pages, simplified layouts, and mobile-first interactions tuned for Thumb Zone behaviour.

Test & learn rhythm

Prioritized testing roadmap with confidence scoring, so engineering time goes to the highest impact experiments.

CRO sprint flow

Audit. Deploy. Scale.

Step 01

Audit & roadmap

We audit analytics, forms, CTAs, copy, and performance to identify conversion leaks, then deliver a prioritized testing roadmap.

Step 02

Deploy & measure

We implement UI/UX tweaks, copy updates, and technical fixes, then run experiments with proper tracking to measure lift.

Step 03

Scale winners

Promote winning variants across the site, roll insights into paid landing pages, and line up the next batch of ideas.

Included in every sprint

Everything required to fix conversion leaks.

GA4 + funnel tracking cleanup

Heuristic + UX audit with annotated Loom walkthrough

Form, CTA, and copy rewrites

Design + dev implementation of test variants

A/B or server-side experiments

Weekly reporting with insights + next actions

Ready to squeeze more revenue from your current traffic?

Book a free CRO audit. We will map the exact pages, forms, and CTAs costing you leads—and the fixes we would deploy in the next sprint.

Claim your CRO audit

FAQs

Common conversion questions from Johannesburg teams.

How long before CRO tests show results?+

Our sprints run in 30-day cycles. We deploy prioritized tests in week one, monitor for statistical significance, and either lock in winners or iterate quickly so you see measurable gains inside the same month.

Do you need a lot of traffic for CRO to work?+

Not necessarily. We blend qualitative audits, heuristic analysis, and micro-conversion tracking so even lower-traffic service sites can benefit from funnel fixes.

What tools do you use for testing?+

We lean on Splitbee/Google Optimize alternatives, server-side experiments, heatmaps, and GA4 exploration. No bloated MarTech stack required.

Can you implement the winning changes for us?+

Yes. As a Next.js team we ship the UI/dev updates, hook up analytics, and ensure every improvement is tracked back to leads and booked work.