Facebook • Instagram • WhatsApp
Scroll-stopping Meta ads built for Johannesburg operators.
We run Facebook & Instagram ads for trades, clinics, and pro services that turn cold audiences into booked calls. Offers, creative, landing pages, and automation handled in one sprint.
Built for law firms, medical practices, home services, and e-commerce operators across Sandton, Rosebank, Midrand, and beyond.
3.7x
Average return on ad spend after 8 weeks
64%
Average CPL reduction vs. previous agencies
42
Qualified enquiries captured per week via lead forms
18 hrs
Turnaround for new creative deployment
Growth levers
The four moves that make Meta ads work for local services.
Offer engineering
We craft irresistible offers, lead magnets, and follow-up flows so cold audiences convert without aggressive discounting.
Creative systems
Hook-first creative and copy variations tailored to Meta placements, refreshed every sprint to prevent fatigue.
Audience layering
Geo, interest, lookalike, and remarketing stacks tuned to Johannesburg service territories.
Full-funnel tracking
Meta CAPI, GA4, and CRM event mapping to connect ad spend to actual revenue.
Execution process
Launch. Optimize. Scale.
Step 01
Audit & reset
Review offers, targeting, creative, and tracking. Install Meta CAPI, refactor pixels, and rebuild campaign architecture by funnel stage.
Step 02
Creative & launch
Ship a batch of scroll-stopping ads (statics/video), landing pages or instant forms, and automated follow-up sequences.
Step 03
Optimization & scale
Weekly tests across hooks, audiences, and bids. Reinvest into top-performing ad sets and expand to new suburbs or service lines.
Included in every sprint
Everything required to make Meta ads profitable.
Campaign rebuild (lead gen, traffic, conversion, remarketing)
Creative batch: hooks, headlines, primary text, statics, motion
Landing pages or instant forms with automation follow-ups
Meta CAPI + GA4 tracking & CRM integrations
Audience strategy (cold, warm, lookalike, remarketing)
Weekly reporting with CPL, booked jobs, and ROAS insights
Ready to turn Facebook & Instagram into your best-performing pipeline?
Book a free Meta ads audit. We will show you the creative angles, audience stacks, and automation flows that can generate predictable leads within 30 days.
Claim your Meta ads auditFAQs
Answers before you hand over your Meta ad spend.
Do you handle both Facebook and Instagram placements?+
Yes. We build Meta campaign structures that leverage Facebook, Instagram, Messenger, and Audience Network placements, optimizing creative per placement for best CPM and conversion rates.
Can you work with my existing creative assets?+
Absolutely. We audit your current library, rebuild hooks, copy, and offers, and create new statics/videos where needed so every ad feels native to the feed.
How do you track leads from Facebook Ads?+
We wire Meta CAPI, GA4, and CRM events so each lead is linked to campaign, ad set, and ad creative. Call tracking and WhatsApp flows are included when needed.
What budgets do you recommend to start?+
Most Johannesburg service businesses see traction with R8k–R25k/month. We tailor budgets by offer, seasonality, and the number of locations you serve.