Endpoint.Media

Medical • Dental • Aesthetic • Wellness

Turn patient search intent into booked appointments.

We build HPCSA-compliant, conversion-optimised websites for practices across Gauteng. Patients get answers in under 30 seconds. Your reception gets qualified leads. You get a predictable calendar filled with high-value treatments.

Serving practices in Sandton, Rosebank, Midrand, Waterfall, Pretoria East, and nationwide.

Why clinics choose us

Not another template. A patient acquisition engine.

We align web design, messaging, and marketing automation so your front desk spends less time chasing enquiries and more time confirming bookings.

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Patient psychology driven copy

We write empathetic messaging that answers safety, recovery, and pricing questions, guiding patients from research to booking without overwhelming medical jargon.

Real-time lead intelligence

Every CTA (call, WhatsApp, form, booking) hits one dashboard with alerts, so reception can respond within minutes—critical for cash-pay treatments.

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Compliance baked in

HPCSA-compliant disclaimers, POPIA consent, before/after galleries with consent flags, and review automation that respects platform rules.

Practice depth

Built for every discipline in your group.

Dental, derm, GP, allied health, or wellness—each department gets a conversion playbook tailored to its patient journey.

+71%

Average uplift in treatment-specific enquiries.

Dental & orthodontics

  • Treatment funnels for implants, Invisalign, whitening, and hygiene plans.
  • Finance calculator integrations and instant call widgets for emergencies.
  • SEO for suburb-specific keywords (“Sandton dentist”, “Bryanston orthodontist”).

Aesthetics & med-spa

  • Before/after galleries with consent gating and load-optimized media.
  • Landing pages for high-value treatments (botox, dermal fillers, IV therapy).
  • Upsell automations that promote memberships, seasonal offers, and packages.

General, family & specialist physicians

  • Condition hubs with structured FAQs, symptom checklists, and POPIA-friendly forms.
  • Referral intake flows for GPs feeding specialists and allied professionals.
  • Telehealth-ready booking experiences with calendar integrations.

Allied health & wellness

  • Booking funnels for physio, chiro, biokinetics, dieticians, and wellness studios.
  • Content programs that answer “at-home” searches and capture leads with lead magnets.
  • Automated review requests to keep Google ratings above 4.5 stars.

54%

Average increase in online bookings within 60 days of launch.

38%

Decrease in no-shows after automated reminders & confirmations.

<2s

Average mobile load time—critical for impatient patients on 4G.

92%

Patients who chose our client after reading FAQs + testimonials.

Endpoint process

One sprint to launch, continuous optimisation thereafter.

Step 01

Patient journey mapping

We interview your team, analyze booking logs, and audit competitors to map the exact questions patients ask before they commit. That becomes our messaging blueprint.

Step 02

Content, UX, and trust architecture

We build treatment, doctor, and location pages, layer in visuals, calculators, FAQs, and trust elements so every objection is handled before reception answers the call.

Step 03

Automation & launch

We develop the site in Next.js, connect to booking platforms, configure Google Analytics + call tracking, and deploy continuous A/B tests on CTAs and offers.

Conversion stack

Everything you need to turn awareness into appointments.

Treatment page systems

Reusable templates for procedures with indications, benefits, recovery timelines, FAQs, and lead captures that can be cloned whenever you add new services.

Multi-channel booking

Embedded calendars, WhatsApp “Book Now,” instant call buttons, and waitlist forms routed to your CRM so patients can book however they prefer.

Review & reputation engines

Automated review requests, testimonial publishing with schema markup, and social proof sliders to boost conversion and local SEO.

Content & lead magnets

Procedure prep guides, post-care checklists, and wellness PDFs gated behind email forms to grow nurture lists and retargeting audiences.

Fill your appointment book.

Request your free Growth Audit to see the exact CRO, SEO, and automation plays we would deploy over the next 30 days for your practice.

Claim your audit

FAQs

Your most important questions—answered.

How fast can you launch a new medical or aesthetic website?+

Most practices go live within 4–6 weeks. We compress strategy, copy, design, build, QA, and launch into one sprint with twice-weekly check-ins so you always know what is shipping next.

Will the site help with HPCSA and POPIA compliance?+

Yes. We design every page to align with HPCSA advertising rules, POPIA consent requirements, and platform policies (Meta, Google Ads). We include disclosure sections, consent checkboxes, and secure intake flows.

Can you integrate bookings, WhatsApp, or practice management tools?+

Absolutely. We integrate RecoMed, Booksy, Calendly, Q-Assist, SimplePractice, or even a Google Calendar. All WhatsApp CTAs, call tracking, and contact forms route into one analytics view.

Do you create the SEO content and treatment pages?+

Yes. We write treatment pages, doctor bios, FAQ hubs, and evergreen medical guides that rank for “treatment + suburb” searches (e.g. “botox Sandton”, “pediatrician Bryanston”), all optimized for conversion.