Frank Smit
Web Design Expert & Founder of Endpoint Media
Specializing in high-performance web design and local SEO for Johannesburg businesses
About Frank Smit
Frank Smit is the founder of Endpoint Media, a Johannesburg-based web design and local SEO agency dedicated to helping service businesses dominate their local markets through high-performance websites and strategic digital marketing.
With expertise in modern web technologies including Next.js, React, and TypeScript, Frank builds websites that don't just look good—they generate measurable ROI. Every website is engineered for speed, optimized for search engines, and designed to convert visitors into leads.
Frank's approach combines technical excellence with deep understanding of local SEO and conversion optimization. He specializes in helping Johannesburg businesses dominate hyper-local search results, from Sandton to Randburg, ensuring they appear first when potential customers search for their services.
Areas of Expertise
Web Development
- • Next.js & React Development
- • TypeScript & Modern JavaScript
- • Performance Optimization
- • Core Web Vitals Optimization
Local SEO
- • Hyper-Local SEO Strategy
- • Schema Markup Implementation
- • Technical SEO Audits
- • Local Search Optimization
Conversion Optimization
- • Lead Generation Strategy
- • Conversion Rate Optimization
- • User Experience Design
- • A/B Testing & Analytics
E-commerce
- • Shopify Development
- • WooCommerce Integration
- • Payment Gateway Setup
- • E-commerce SEO
Articles by Frank Smit
The True Cost of a Website in Johannesburg: 2025 Price Guide
Comprehensive guide to website costs in Johannesburg, including hidden fees and ROI analysis.
Wix vs WordPress: A Guide for Johannesburg Small Businesses
DIY website builders vs professional development - make the right choice for your business.
The Schema Vacuum: Technical SEO Advantage
How schema markup gives you a competitive advantage in Johannesburg local search.
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